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The Elements Of Graphic Design: Second Edition de Alex W. White
Descripción - Críticas 'White sets out key concepts of space, unity, page architecture, and typography for the benefit of other designers, art directors, and students. . . . A clear introduction; recommended for anyone learning or reviewing graphic design.' -Library Journal 'Alex W. White provides one of the clearest and most thoughtful introductions to graphic design that I've read. This book is also one of the few to really demystify the idea and use of white space in design-a topic that at once confuses young designers and causes seasoned clients to curl their lips with disdain. Read and learn.' -Alexander Isley, Lecturer at Yale Graduate School of Art, past President of AIGA NY 'The Elements of Graphic Design's first edition has been one of the most useful books on the details of design and effective visual communication. The second edition is certain to become a standard in every design studio library.' -Sharon Werner, founder of Werner Design Werks 'An expert educator, Alex W. White has purified the fundamentals of graphic design into a vigorous and all-embracing book. No matter what stage of your design career, this second edition of The Elements of Graphic Design is, or ought to be, required reading.' -Kevin Smith, AIGA awards recipient, Professor at Parsons, The New School for Design 'Student or professional, if you need the 'simple' basics-or want to get to more 'complex' basics-if you don't yet know the necessities of successful graphic design-or have forgotten them in the complexity of today's overwhelming possibilities, here is the book for you. It's by a guy who has quite a track record of speaking to both.' -Ed Fella, AIGA Medalist, Professor at CalArts' graphic design program 'This book explains what I try to get across to my designers: how to make all parts of a design work together. My office has a big library and this is the book I hand over when breakthroughs are needed.' -Matteo Bologna, CD and founder of Mucca Design, New York 'White sets out key concepts of space, unity, page architecture, and typography for the benefit of other designers, art directors, and students. . . . A clear introduction; recommended for anyone learning or reviewing graphic design.' -Library Journal 'Alex W. White provides one of the clearest and most thoughtful introductions to graphic design that I've read. This book is also one of the few to really demystify the idea and use of white space in design-a topic that at once confuses young designers and causes seasoned clients to curl their lips with disdain. Read and learn.' -Alexander Isley, Lecturer at Yale Graduate School of Art, past President of AIGA NY 'The Elements of Graphic Design's first edition has been one of the most useful books on the details of design and effective visual communication. The second edition is certain to become a standard in every design studio library.' -Sharon Werner, founder of Werner Design Werks 'An expert educator, Alex W. White has purified the fundamentals of graphic design into a vigorous and all-embracing book. No matter what stage of your design career, this second edition of The Elements of Graphic Design is, or ought to be, required reading.' -Kevin Smith, AIGA awards recipient, Professor at Parsons, The New School for Design 'Student or professional, if you need the 'simple' basics-or want to get to more 'complex' basics-if you don't yet know the necessities of successful graphic design-or have forgotten them in the complexity of today's overwhelming possibilities, here is the book for you. It's by a guy who has quite a track record of speaking to both.' -Ed Fella, AIGA Medalist, Professor at CalArts' graphic design program 'This book explains what I try to get across to my designers: how to make all parts of a design work together. My office has a big library and this is the book I hand over when breakthroughs are needed.' -Matteo Bologna, CD and founder of Mucca Design, New York Reseña del editor The now classic design book has been revised and expanded to feature a new dimension of counterintuitive ideas for thinking about graphic design relationships. Now in full-colour, with over 40 percent new content and over 730 colour illustrations, The Elements Of Graphic Design is one of the most up-to-date and comprehensive design guides on the market. This pioneering work provides students, designers and art directors - regardless of experience - with a unique approach to successful design. Biografía del autor Alex W. White is the author of Listening to Type: Making Language Visible, Advertising Design and Typography, and The Elements of Logo Design: Design Thinking, Branding, and Making Marks. His books are used by professionals and as university texts the world over. He is chairman emeritus of the Type Directors Club and has taught graphic design and typography for thirty years at Parsons School of Design, Syracuse University, and the Hartford Art School. He is the chairman of the graduate program in design management at the Shintaro Akatsu School of Design at the University of Bridgeport in Connecticut. He holds an MFA in Advertising Design from Syracuse University and a BFA in Graphic Design from Kent State University.
Detalles del Libro
- Name: The Elements Of Graphic Design: Second Edition
- Autor: Alex W. White
- Categoria: Libros,Arte, cine y fotografía,Diseño gráfico
- Tamaño del archivo: 9 MB
- Tipos de archivo: PDF Document
- Descargada: 264 times
- Idioma: Español
- Archivos de estado: AVAILABLE
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